Wednesday, February 29, 2012

One Can See The Future Of Mexico In The Eyes Of Enrique Pena Nieto

The Partido Revolucionario Institutional (PRI) has picked Enrique Pena Nieto as their candidate to run for president in Mexico's 2012 election. At 45, he is a young presidential candidate, but has experience of an older politician. While being related to several politicians, his political training and career commenced after completing a law degree from Universidad Panamericana and an MBA degree from Instituto Tecnologico y de Estudios Superiores de Monterrey.

He has been involved with the PRI since 1984. Initially, he worked as an instructor in PRI's Electoral Training Center and later on became Coordinator for the party's Parliamentary Group in the LV Legislature. At the same time, he was Chairman of the Political Coordination Board of the same legislature.

He was involved in the Mexican State government from the 90's up until 2002. He held various positions such as Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System He joined the Public Administration and the Administrative Council for Decentralized Public Agencies.

Nieto worked as a political advisor to PRI. His encompassing administrative experience in the state government of Mexico and his active involvement in the activities of his party strengthened his political career. Subsequently, Pena Nieto made his strategic move towards electoral positions.

He knows the process well since he has already nominated candidates for the governorship of Mexico, in 2004. He beat other candidates in the nomination process, namely Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. The PRI nominated him as their gubernatorial candidate, in February 2005.

The race was over on July 3, 2005. 49 percent of the people voted for him. He was sworn in as governor on September 15, 2005.

Advocacies on environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation, all items on his list of things to get done. The fact that he was able to accomplish anything within a party filled with conflict, speaks to his political capability. Positive advances with respect to the state's economy, housing and agriculture sectors were achieved during his term.

His run for the presidency began when he finished his term as governor. Senator Manlio Fabio Beltrones, Nieto's only opponent, has chosen not to run after all. Beltrone's decision not to run has enabled the PRI party to get behind Nieto one hundred percent.

Despite controversies, Pena Nieto is often referred to as the next president of Mexico. Since the announcement of his candidacy, he has been leading mock presidential polls against contenders Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN. July 1, 2012, will mark a new era in politics for Mexico, when the people will elect a new President.

The PRI has confidence in their popular candidate, Enrique Pena Nieto. The claim is that Enrique Pena Nieto will not govern his country like a dictator. He hopes to lead Mexico into a new era of prosperity and peace.

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Monday, February 27, 2012

The Talents of Steve Heyer CEO

According to Steve Heyer CEO, marketers and media agencies should start changing the way they do business or else their corporations are headed to a collapse. It is clear at present that the man was right in his tips, delivered long years ago. Perhaps his most memorable words on them were given in 2003, during a notable address of his peers.

Heyer currently has the CEO seat in what is inarguably one of the largest businesses in the hotel industry. Heyer was already in this seat when he began to expound on his original message to marketers in 2003. Heyer's stated goal was the marketing of amusement, as opposed to the marketing of lodgings in the hotels.

Experiential value is of prime importance here. The goods, for Heyer, were the entertainments to be found in the resorts. Marketing in this manner was new back then, and quite an original concept.

He also emphasized the need to provide for the new powers of consumers nowadays. Interestingly, this too has proven true. You can see this most prominently in areas of the market devoted to the provision of digital services.

Nowadays, various businesses in media are in trouble because of the changes in technology. The development of applications capable of ripping sound from CDs, for instance, led to music producers suffering. Suddenly no-one wanted to pay for songs any longer, opting instead to get them free, off the Net.

Heyer's conference speech talked about the panic music-producers went through during this time. It was an object lesson along the lines of Heyer's theme of continuous adaptation to handle a shifting market. He also addressed TV executives and warned them to prepare and adapt to “the changing media consumption habits of younger generations”.

What Heyer advocated was the shift from emphasis on the item to emphasis on the experiences associated with it. In the interview explaining his marketing strategy for Starwood Hotels, he furthered explained that they are now a company engaged in distributing entertainment and unforgettable experiences. Heyer's intent, obviously, is to market something that is even more in demand than lodging in the present culture: an experience.

Indeed, Starwood has even come up with unusual partners in the enterprise, such as Victoria's Secret. The Victoria's Secret shows command a good bit of attention, and only select guests of the hotels are allowed. This is a case of the product being an experience.

The CEO was also critical of how Hollywood is “slapping” logos and brand names in movies out of context. To Heyer, this is absolutely devoid of context. To him, such random inserts would serve little purpose, either for the film or for the company.

Steve Heyer CEO used to head Coca Cola Ventures. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. Heyer set Coke glasses on the judging table of a famous talent show on television.

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Sunday, February 5, 2012

In Terms of AACSB Online MBA Programs

What kind of person will benefit from something like an AACSB online MBA degree? It is important for professors in business institutions to hold an AACSB-accredited business degree for their chosen line of work. If you are not interested in a teaching job, this kind of degree will only be useful if you are eyeing an executive position at work.

For Intel, who has been providing tuition assistance for workers interested in getting their MBAs, the company announced that they will start extending support only to MBA graduates of AACSB accredited schools. In campus or not, you will get tuition support for as long as your school is AACSB accredited. If you manage to get a business degree from a school with the AACSB's seal of approval, you will have an edge professionally.

What you have here is the abbreviated version of the Association to Advance Collegiate Schools of Business International. Voluntary and private in origin, this particular certifications agency works not only with business institutions but those that delve into accounting as well. The AACSB has been the academic watchdog of advanced business education programs since 1916.

Due to their longevity not to mention their consistency, there are tons of Ivy League business schools that have applied for Arcs accreditation. All receiving the coveted AACSB seal of approval are the MBA programs that are being provided by institutions such as Stanford, Yale, and Duke. When it comes to the AACSB, they have even accredited the online MBA course from Duke.

It is perfectly alright for educational facilities to offer MBA programs, online or in campus, even if they do not have an accreditation from the AACSB. There was a study on MBAs that was conducted recently and according to the results, a number of accredited online courses have failed to abide by the standards of the AACSB. While an AACSB accredited online MBA is the gold standard of distance learning MBA school accreditation, only about 30% of business schools in the US have AACSB accreditation.

It is possible for institutions to provide quality education to their students even if they have not been accredited by the AACSB. There are times when universities that do not have the AACSB's accreditation offer even better programs for their students. Some schools shun this accreditation because they opt for flexibility in developing more real-life curricula and the capacity to accept an older, more experienced body of adult students.

Another reason to forgo an AACSB online MBA is the price, as the program may cost considerably more than the usual regionally-accredited schools. When it comes to an AACSB online MBA, expect to pay about 30 grand or more. If the MBA only has a standard certificate, it will cost about ten thousand dollars less.

You can easily save 10000 when you opt for the conventional MBA. For people who cannot afford the AACSB MBA, a conventional one will do just fine. With an AACSB accreditation, MBAs will be harder to accomplish too so think about this.

What makes the AACSB approved MBA better? When it comes to this, you will have to undergo a test called the GMAT and your undergraduate GPA should not be on an average level. There are a lot of students who are discouraged from applying because of these extreme requirements.

When it comes to an AACSB online MBA degree, even if there are numerous requirements that come with the program, you should really look into it. It is great if you are competing in a highly competitive career field in an urban setting and you don't mind getting the GMAT or GRE because you are confident you can get high scores in both. If you have the funding and if you consider reputation to be an important factor, this is the course for you.

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